Category: Retail
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Potbelly Email Marketing System
Created the first email marketing system for Potbelly Sandwich Works, a fast-expanding, Chicago-based sandwich shop opening stores at a fast clip. Researched the email marketing software market Chose Lyris ListManager because of it’s easy-to-use admin interface, built-in statistics, and powerful audience segmentation features They use Lyris to manage their Inside Scoop newsletter and “Potbelly Pioneers”…
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Fabrile Gallery E-Commerce Site
Sourced, set up, and launched the Fabrile Gallery Webstore for retail glass art gallery based on Chicago’s Michigan Avenue. Met with client to determine needs, interest, skills, hardware, and software and researched leading e-commerce packages Site is completely based on the Yahoo! Merchant Solutions e-commerce platform, making it easy and inexpensive for client to learn…
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Potbelly Google Maps
Created a store locator for Potbelly Sandwich Works, a growing, privately-held sandwich joint based here in Chicago. Here’s how we did it: Mapping based on the Google Maps API Address geocoding using the Yahoo! API— finds intersections, smart error messages, smooth user experience Custom CSS to integrate the map into client’s existing website Since the…
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Flash-Based Product Configurator
In summer 2004 I helped launch an innovative product configurator for a jewelry manufacturer.This Flash-based application allows the customer to choose ring size and stone type as well as place a customized inscription inside the clam-shaped ring. The application increased retail sales and sales for the company’s channel partners as well as reduced mistakes and…