Campaign for “Paul Jacoulet, Outsider Artist”

I created the strategy, website, and collateral for a campaign centered on expanding the conceptual understanding of Outsider art, specifically that Paul Jacoulet, a perpetually misunderstood and misclassified French artist working in Japan.

The focus of the campaign was the Outsider Art Fair in New York, held this weekend.

Website at https://www.japaneseoutsiderwoodcuts.com/
Postcards
Fair attendance & advocacy

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