Month: February 2010
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Ravenswood Doorknob Hanger-ing: An Experiment in Grassroots Marketing
Today I flyered a select region of the Ravenswood neighborhood in Chicago. Here’s my report: Coverage area is a few square blocks Began at 9:20AM with circa 500 flyers. Cullom from Ravenswood to Hermitage– 1/2 block Hermitage from Cullom to Irving Park Rd, even side: 56 flyers delivered (mostly single family; two 6-flats) Hermitage from…
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EveryBlock hyperlocal strategy and government data
I lead the effort to obtain government data at EveryBlock. Here’s msnbc.com President Charlie Tillinghast talking about our local strategy: Tillinghast says that demand can be met by EveryBlock, which is attempting to become a hyperlocal resource by gathering and organizing info from government agencies, and then tasking local users to provide block-by-block news. “We’re…
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Food Writing and Data-Hawking
I like to pick out little bits of civic data and then write things up about it. Here’s some new restaurant gleanings I was able to build out of liquor license data: Two New Restaurants on Taylor Street: Vintage Lounge and Cafe 1.61 A 2nd Cork & Kerry Near Cellular Field And a pickup from…
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POLITICAL AD: Make Hoffman Your Constant
I made this ad for election day. It’s meant to be an homage to an ad I did with my Juggernautco partner Jonny Stepping back in November 1992: