In 2004 I implemented an innovative, sophisticated website system for Queen of Angels Catholic Parish in Chicago, IL. The strategy uses an emerging technology—the TypePad hosted weblog solution—to deliver 20 separate websites at various URLs with over 30 content managers. This strategy is relevant for any large organization with lots of people and a wide variety of missions (to coin a term).
- Created a large, 300-page website that is easy to maintain
- Designed and rolled out training to dozens of content contributors, many of whom didn’t even have an email account when the project started
- Conceived of this mildly chaotic, trust-based content management system that gives the right to publish directly into the hands of the people who have the content
- The site is published in both English and Spanish when available
- Different designs for different URLs
- Helped art direct new logo based on architectural element of the Church itself
- All in one $15/ month tool
With just a little bit of imagination, it’s not hard to see how the structure of this site—a centrally maintained main site with n number of subsites that surround it—can be applied to the corporate structure.
